A publication that focuses on a particular scientific topic (for example, the health repercussions of second-hand smoke). It deals with the subject in a more profound and detailed way than, for example, a brochure.
A publication can be used for many purposes:
A hand-out and background material for other tools.
A press release.
You can distribute it during events and fairs as well as making it available online.
Due to its scientific character it is not usually intended for the general public.
How could it be used?
This kind of publication could serve as scientific background to your campaign.
You can use the data from it in a press release, leaflet or a brochure.
Producing the publication
Ask a specialist on your selected Occupational Health & Safety topic to write a publication for you. Though bear in mind that even if it is a ‘scientific’ text it may be read by non-specialists. So the text shouldn’t be too academic or jargon-led.
Use photos to illustrate data.
Remember about your corporate identity.
Display your publications during events, press conferences and seminars.