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Timing is a key factor in any campaign, both in terms of when to launch the campaign and the campaign duration.
The decision on both of these factors depends on:
- The time available to the necessary internal resources, and the period of the year when they are likely to be most available.
- How much money you have.
- Whether you want to communicate time sensitive info (launch of a report).
- If there are any external events that you need to take into consideration.
- How long you will need to reach your target audience effectively.