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Timing is a key factor in any campaign, both in terms of when to launch the campaign and the campaign duration.

The decision on both of these factors depends on:

  • The time available to the necessary internal resources, and the period of the year when they are likely to be most available.
  • How much money you have.
  • Whether you want to communicate time sensitive info (launch of a report).
  • If there are any external events that you need to take into consideration.
  • How long you will need to reach your target audience effectively.