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Soubor nástrojů kampaně

Define your expected results

Communication is most effective when it is related to something practical and tangible.

Think about how you might measure the success of your campaign and incorporate an evaluation system into your campaign before you launch it.

Qualitative Evaluation measures public perception of your campaign. It doesn’t offer hard figures but does help understand the impact of your campaign, for example, a shift in attitude among your target audience.

Qualitative measures:

  • Email/online survey
  • Phone interviews
  • On the spot interviews

Quantitative Evaluation measures your campaign reach and visibility.

Quantitative measures are easier to present as results.Quantitative Evaluation success can be measured by:

  • Your campaign reach: How many people heard your message?
  • Your campaign visibility: How much of visibility did you achieve through the media? How many articles, reports etc. did your campaign generate?
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