Mapping your resources
Campaigns inevitably need time and money. Do you have enough of both of these to do justice to the issue you want to promote?
Effective campaigning means making the most of existing resources. These could include:
- possible partners and ‘allies’
- financial means (budget)
- existing distribution/communication tools
- available internal resources.
Think carefully about the resources you already have at your disposal and how you can best utilise these in your campaign. Of course, the budget available to you will also determine the scale and the scope of your campaign.
© David Tijero Osorio