The aim of a poster is to deliver a simple, uncomplicated message to its audience. It should provide a clear flow of information from beginning to end. If there is text on the poster it should remain short. The font should be clear. Posters often contain powerful or eye-catching images.
If well designed and attractive, a poster can be very memorable.
It should engage and encourage the audience to seek out further information.
The very nature of a poster is that it is uncomplicated and does not overload the audience with information:
For example, if the poster advertises a large event it will not contain the name of every speaker and every topic covered.
It is imperative therefore, that the link to the relevant website is clear on the poster.
Poster design and content
The poster should:
Reflect the campaign identity and catch the attention of the audience.
Not just state the same thing as the other written materials in visual format.
Deliver a short clear message preferably in an attractive, clever or generally unique way.
Be understandable without verbal comment.
The company/organisation’s logo should be visible and it should contain a link to the website.
If it is advertising an event it is imperative to include: