Red Cross mobile app
The Red Cross offers personalised first aid information with their mobile app. The Dutch Red Cross (Nederlandse Rode Kruis) has developed an app that can provide people in the Netherlands with relevant and context-sensitive information. One of its key elements is its use of mobile marketing platform Notificare, which makes it possible to send location-based and personalised push notifications. With this app the Rode Kruis is creating a unique form of one-on-one interaction with its followers.