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Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study

Organisation: 
Health Canada
Country: 
Canada
Description: 

The Eat Well Campaign (EWC) was a social marketing campaign developed by Health Canada and disseminated to the public with the help of cross-sector partners.

Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study