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Mapping your resources

Campaigns inevitably demand time and money. Do you have enough of both of these to do justice to the issue you want to promote?

Effective campaigning means making the most of existing resources. This could include:

  • Possible partners and ‘allies’.
  • Financial means (budget).
  • Existing distribution/communication tools.
  • Availability of internal resources.

Think carefully about the resources you already have at your disposal and how you can best utilise these in your campaign. Of course the budget available to you will also determine the scale and the scope of your campaign