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Selecting the audience

Knowing your target audience and age range will determine your campaign and the tools needed.

It will of course also influence the tone of your campaign and the arguments you need to put forward to convince your audience.

Think carefully about the audience you wish to reach and the communications tools that will best reach them in their daily/professional lives. For example:

  • A young public audience would typically be best reached through online communications.
  • OSH Decision makers would be best reached through professional specialist press.
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