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Reaching your audiences
Most campaigns involve several media, from press releases and magazine articles to posters and direct mail shots.
The precise mix will be determined by your target audience, as well as financial and time considerations. Possibilities include:
- Publicity leaflets, posters for use in the workplace
- Advertisements (in press, TV, radio or cinema or posters on hoardings, bus, metro)
- Press activities – press releases, interviews, participation in TV or radio programmes
- Guides and brochures
- Newsletters
- Seminars, workshops, conferences
- Training
- Telephone advice
- Workplace visits
- Direct mail
- Exhibitions
