Súbor nástrojov kampane

Think carefully about the main campaign message and what you are trying to communicate through your campaign.
You should be able to summarise your message in simple terms, relevant to your target audience:
For example: Don’t use your mobile phone while driving.
Once you have your message you will need to have supporting arguments to explain in greater depth why the target audience should listen to you. This is where you underline the depth of the problem, possibly backing your evidence with some statistical data and demonstrating the beneficial effects of the changes you are asking for.
Supporting messages for the safe driving example above could include: