Súbor nástrojov kampane

All types of organisations.
An online banner is a tool that can be comparable to print advertising. You are advertising your message in a box that usually contains text and images. The banner can be interactive or static. Interactive banners will tend to get more notice. The objective is to have readers click on the banner to then go through to the website you link your banner to.
If you are dealing with commercial platforms, you will need to pay to place your banner on their sites. In return most of them will be able to provide you with detailed click-through rates (CTR) - the number of clicks your ad receives divided by the number of times your ad is shown - and analysis to enable you to assess the effectiveness of your campaign.