Newsletters are a useful way to keep people regularly updated with important information, for example about the launch of a campaign and campaign messages. Newsletters can be either printed or issued online.
Easy to disseminate (especially via email)
Ensures your partners or target groups are updated on a regular basis.
Biggest problem is often finding enough stories to fill more than one edition
Having the time to get each issue out on time.
Content and layout
Try to keep your stories short and crisp.
Break up large articles with sub-heads to make them more inviting.
Clearly brand the document so people know who it is from.
When it’s a printed newsletter, encourage readers to look inside by indicating what stories are on the other pages.
Use captions to images to tell and support your main story:
If a photograph shows a new product, for example, don’t just say ‘the new product’. Instead, put something like ‘The new product can reduce exposure to noise pollution by 15%’.