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Demographic change means that the workforce is getting older. If older workers — who often bring great benefits, such as experience, efficiency and quality consciousness, to their organisations — are to be retained in the workforce, sustainable work must be promoted through leadership and worker participation.

Healthy productive workplaces address the challenges of an ageing workforce — and the business case for doing so is compelling. Fortunately, there are many simple tools that can help businesses of all sizes to manage an ageing workforce successfully.

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Practical tools and guidance

Here you will find tools and guidance developed to help organisations, and particularly small and medium-sized enterprises, to take positive action to successfully manage an ageing workforce, even with a limited budget.

Employers' practices for active ageing

The report presents a number of case studies that demonstrate innovative practices from different Member States, which reflect the themes of the report: the business case for active age management, workforce mapping and planning, being age positive, age-positive recruitment, flexible working, maintaining work ability, inter-generational engagement and succession planning.

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Case studies

There is a lot to be learned from the ways in which other businesses have approached the challenges of an ageing workforce. Case studies such as the following provide practical examples showing how you can implement changes that will result in a healthier and more productive workplace.

Audi voluntary medical check-ups

All of Audi’s employees are entitled to voluntary comprehensive medical check-ups, the frequency of which increases once the employee reaches 45. Audi analyses the aggregate data to identify health risks and any work process changes required.

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There are many more ideas and examples to be found in our case studies of workplaces large and small, in the public sector and the private sector. 

Healthy Workplaces Good Practice Awards

The Good Practice Awards are an opportunity for your business to gain recognition for an initiative aimed at promoting sustainable work throughout working life. The awards recognise outstanding and innovative approaches to improving safety and health for workers of all ages.


Our e-guide is a practical tool to help employers to manage OSH in the context of an ageing workforce. It explores the key issues, suggests ways to approach problems and provides useful links. Interactive and user-friendly, it aims to help enterprises of all sizes assess and deal with risks.

Other relevant resources

If you want to get involved in the campaign, you can consult our campaign toolkit for useful tips and use our ready-made campaign materials, available in 25 languages.