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06/12/2018

Want to run your own safety and health campaign? Check out these top tips to make it a success!

EU-OSHA’s campaign toolkit has had a revamp! Discover how to plan and run an effective campaign on safety and health at work thanks to updated practical advice and examples, as well as tips and tricks on using communication tools in the most effective way.

 

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Running your own campaign for the first time may sound daunting, but it’s less complicated than you might think. The key is to find the right mix of messages, target audience and good planning. Our campaign toolkit offers practical advice on:

  • using media communication tools effectively
  • running different kinds of events
  • promotional activities
  • advertising
  • campaigns on web/mobile, social media and TV/radio

Get your message heard

If you have an OSH message that you wish to share, launching a campaign is a great way to ensure your voice reaches a large number of people from across your country and potentially even internationally. All you need is a strong message and clear goals to make sure your campaign speaks to the right audience.

Whether you want to raise awareness, provide practical solutions or alert people to new risks, the toolkit will guide you towards the most appropriate communications tools to use. For larger campaigns, you could reach out to TV/radio/print media, use social media, advertising or develop material like a brochure or website. Campaigns targeting smaller groups might consider events such as seminars, training events or simple email- or telephone-based campaigning.

Making the most of resources and partners

Contrary to popular belief, a large budget is not always needed to run a successful campaign. The trick is to map and manage your resources wisely. The toolkit gives a run-down of what to consider, including guidance on using partners and allies in your campaign; using existing communication tools and internal resources; and how to budget.

The toolkit also explains how to spread your message further by seizing and maximising opportunities that might come your way. This could include a photo opportunity for the press, a radio phone-in on a relevant topic, or writing and placing a feature article in a magazine or journal for example.

What does a successful campaign look like?

Asthma of Antoine the bakerthis French video by a young baker raises awareness of the dangers of respiratory allergies linked to flour dust and encourages bakery staff to adopt healthy working practices, such as correctly cleaning work surfaces. The video won an award and shows how a simple idea and relatively little money can have a big impact.

Cross-Industry Initiative (CII) created a website to promote better regulation in chemicals management. It is now supported by over 60 organisations, showing the importance of using allies and networks in improving your reach and ability to carry out activities and exchange expertise.

Poster campaigns can be a very effective way of highlighting the risks relating to dangerous substances. If workers are handling hazardous material for example, posters like the ones created by Valsts darba inspekcija in Latvia are a great way to communicate the message. You could go even further by producing accompanying material like brochures/leaflets or videos.

We want to hear about your campaigns!

We are very grateful to our official campaign partners, national focal points and other stakeholders who provided us with some of the great examples compiled in the toolkit. We hope these inspire you to run and share your own examples of campaigns so we can add them to the toolkit. In the meantime don’t forget to follow the Healthy Workplaces Campaign on Facebook, LinkedIn and Twitter (#EUhealthyworkplaces).