Larger organisations with higher financial resources.
What is it?
Stock shots are supporting footage comprising archived footage or newly shot material that can be used to illustrate a topic. It is semi-edited and in broadcast quality without any voice-overs. Stock shots are used to explain your organisation’s main priorities and activities.
It’s cheaper to produce than for example a video news-release.
You can prepare it using in-house resources.
If you don’t have a cameraman or equipment in your company you will have to engage external resources which can be costly.
Putting the stock shots together
Stock shots can be between 15 and 60 minutes long. They are primarily aimed at AV media professionals who can use the footage to edit news reports, for example.
The material should encourage TV broadcasters to use it for reprocessing, but like A- and B- roll, a news 'hook' is necessary.
The shots should be of high-quality and resolution to integrate seamlessly into other material and footage.