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Herramientas de la campaña

Plan your campaign

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Before you develop the specific message of your campaign, and the necessary supporting arguments, you need to have a clear goal in mind.

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To have a chance at making an impact on the people you want to reach, your title should be as short and simple as possible and relevant to your target audience.

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Knowing your target audience and age range will determine your campaign and the tools needed.

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Timing is a key factor in any campaign, both in terms of when to launch the campaign and the campaign duration.

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Choose which sectors or geographic area will be included

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Think carefully about the main campaign message and what you are trying to communicate through your campaign.

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A catchy slogan, a striking logo and campaign branding can be used to grab your audience’s attention.

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Most campaigns involve several media, from press releases and magazine articles to posters and direct mail shots.

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Communication is most effective when it is related to something practical and tangible.