Choose which sectors or geographical area will be included
Most OSH campaigns tend to focus on a specialised target audience (managers in a specific industry field, trade unions, OSH specialists, etc.). Think carefully about the specific sector you want to reach and the tools that will best reach your target audience within that sector.
Geographical reach is also important. Think about where your target audience is based, then decide if you need to focus on regional or national media or if you can focus on geographically restricted tools such as events.