Branding your campaign
A catchy slogan, a striking logo and campaign branding can be used to grab your audience’s attention.
Keep it short, simple and relevant to your target audience.
The audience must immediately understand its importance and what you are asking them to do and why.
Consider the message and tone of your campaign and reflect this in your branding. For example:
- If you want to reach a professional audience, keep your materials professional.
- If you want to reach a younger audience, the message could me more informal.