You are here

Campaign toolkit

Plan your campaign


Before you develop the specific message of your campaign, and the necessary supporting arguments, you need to have a clear goal in mind.


To have a chance at making an impact on the people you want to reach, your title should be as short and simple as possible and relevant to your target audience.


Knowing your target audience and age range will determine your campaign and the tools needed.


Timing is a key factor in any campaign, in terms of both when to launch the campaign and the campaign duration.


Choose which sectors or geographical area will be included


Think carefully about the main campaign message and what you are trying to communicate through your campaign.


A catchy slogan, a striking logo and campaign branding can be used to grab your audience’s attention.


Most campaigns involve several types of media, from press releases and magazine articles to posters and direct mail shots.


Communication is most effective when it is related to something practical and tangible.