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Campaign toolkit

Plan your campaign

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© Michel Wielick

Before you develop the specific message of your campaign, and the necessary supporting arguments, you need to have a clear goal in mind.

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© EUOSHA

To have a chance at making an impact on the people you want to reach, your title should be as short and simple as possible and relevant to your target audience.

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© Emmanuel Biard

Knowing your target audience and age range will determine your campaign and the tools needed.

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© David Tijero Osorio

Timing is a key factor in any campaign, in terms of both when to launch the campaign and the campaign duration.

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Copyright David Tijero Osorio

Choose which sectors or geographical area will be included

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© Brenda Salinas

Think carefully about the main campaign message and what you are trying to communicate through your campaign.

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© EUOSHA

A catchy slogan, a striking logo and campaign branding can be used to grab your audience’s attention.

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© Mickael Burczyk

Most campaigns involve several types of media, from press releases and magazine articles to posters and direct mail shots.

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© Filip De Smet

Communication is most effective when it is related to something practical and tangible.