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Campaign toolkit

Plan your campaign


Copyright Michel Wielick

Before you develop the specific message of your campaign, and the necessary supporting arguments, you need to have a clear goal in mind.


Copyright EUOSHA

To have a chance at making an impact on the people you want to reach, your title should be as short and simple as possible and relevant to your target audience.


Copyright Emmanuel Biard

Knowing your target audience and age range will determine your campaign and the tools needed.


Copyright David Tijero Osorio

Timing is a key factor in any campaign, in terms of both when to launch the campaign and the campaign duration.


Copyright David Tijero Osorio

Choose which sectors or geographical area will be included


Copyright Brenda Salinas

Think carefully about the main campaign message and what you are trying to communicate through your campaign.


Copyright EUOSHA

A catchy slogan, a striking logo and campaign branding can be used to grab your audience’s attention.


Copyright Mickael Burczyk

Most campaigns involve several types of media, from press releases and magazine articles to posters and direct mail shots.


Copyright Filip De Smet

Communication is most effective when it is related to something practical and tangible.