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Healthy Workplaces Lighten the Load 2020-22
About the topic
What is the issue?
Why is it so important?
Who has to be involved?
How can it be managed?
The business case
Tools & Publications
Practical tools and guidance
About the campaign
Become a campaign partner
Start your campaign
Become a campaign partner
National focal points
Official campaign partners
Good practice exchange
Enterprise Europe Network
Become a media partner
2018-19: Healthy Workplaces Manage Dangerous Substances
2016-17: Healthy Workplaces for All Ages
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Tools and publications
Campaign examples and tools
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All types of organisations.
What is it?
Direct mail letters are a popular medium for reaching large numbers of named individuals.
You can reach your audience either through e-mail or with traditional mail.
Direct mailing can be a cheap and fast way to reach your target group.
We all receive numerous emails and letters each day. You run the risk that your mail will not be noticed or even classified as junk mail or spam.
Distribution of mail
In the workplace you can use the internal mail system.
If you don’t have your own database of external names, you can easily buy a list from a marketing or direct mail specialist in your region.
To target a sector, a trade association may let you use their mailing list.
Trade unions, employers’ associations, etc. may also be willing to include your information with their regular mailings. Nevertheless, collect contacts, business cards and build your own mailing list.
Address your letter to a named individual.
Remember to update your mailing list regularly to avoid a situation such as sending a mail to a Director who is no longer in that position.
Document content and layout
Highlight key sub-messages with italics or sub-headings. Or break them out with bullet points to help readers scan the letter quickly.
Research has shown that people nearly always read the PS in a letter:
Use this as your ‘call to action’
Remind readers what you want them to do, why and when.
Your heading should incorporate your main message or ‘sales’ proposition.
pan-European Photo Competition 2011
European Agency for Safety and Health at Work (EU-OSHA)
In the scope of the photo competition a direct mailing approach was used to reach over 5 000 subscribers of the mailing list. The emails contained a newsletter with the information on the...
Help us spread the word about the Healthy Workplaces for All Ages Campaign!
An engagement email directed to the campaign media partners of the Healthy Workplaces for All Ages campaign designed to inform media partners on how they can help to disseminate campaign...
Tips on how to support the second year of the Healthy Workplaces for All Ages Campaign
An engagement email directed to the Official Campaign Partners of the Healthy Workplaces for All Ages campaign. It informs partners of new campaign resources, ways to contribute to the...