EU-OSHA’s campaign toolkit provides a step-by-step guide to planning and running effective promotion campaigns, regardless of the size of your organisation.
Contrary to popular opinion, it isn’t complicated. You just have to get the ‘mix’ right, including the right messages, target audiences and other factors. It is not a set of fixed rules; rather, it is a collection of tried and tested recommendations.
The toolkit consists of two major components:
- How to run a campaign: a theoretical/strategic section looking at the different steps needed to set up a campaign.
- Tools and examples: a second section providing practical, real-life examples of communication tools used for occupational safety and health campaigning.
From the examples and the tips and tricks provided in the toolkit, pick and choose what you want and adapt them to your individual circumstances.